Those who know me well enough knows that I've recently taken up on the offer to do this design internship at the Swinburne Design Centre. It seems the way to go - to get my foot in he door. Getting a job opportunity as a junior designer without studio experience is as close as NIL. At the end of this program, I would have real work experience, I would've worked with fellow designers, I would've dealt with real clients, and I would've developed my design portfolio. At the end of this program, I would also most probably be broke, and I still wouldn't be guaranteed a job offer. I want to be optimistic though. They said the fact that I got a place at the Design Centre shows potential. It will also increase the prospects of me being able to find a design job after the intership. Who knows?
One of the first projects they gave me is to design a logo / brand identity for RM Ansett Trust. This guy pioneered the defunct Ansett Airlines and donated millions of his wealth to sholarships so that his fund will "assist children to take their place in life".
They said the brand could reflect:
- Sir Reginald Ansett the person (not the business Ansett Airlines)
- the main intent of the trust "assisting children to take their place in life"
- Sir Reginald's passion for flying, horseracing and innovation
My first three drafts are shown above. It will go through a design development process where we all will do a peer review of our designs and be given feedback by the lecturer. Then we revise, and then revise them again and possibly revise them again and again until we get it right and until Lucy (the head of communication design) is satisfied to present our work to the client. Who would've thought developing a logo is too much work and this hard???
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